Target Audience Mood Board

This mood board is a visual representation of our target audience. Our target audience for our music video and artist would be mainly females aged around 17-24 as this is usually the age range for those who listen to the alternative R&B genre.  I have included some brands that represent what our target audience would be interested in such as clothing brands,  food brands, and sports brands. These brands such as urban outfitters would target our audience successfully as this sort of store would appeal to more alternative people with an edgy and unique style. As the target audience is older than the typical young teenage girls, the food brand I have chosen is Pizza Express as it's more classy, expensive and probably a more likely place for our target audience to eat. In order to therefore appeal to the target audience we may choose to include outfits that are from urban outfitters for our artist to wear. I have also included examples of films and TV shows that may represent our target audience. The TV show Empire predominately features black people and music which is widely popular within the black community across the world. There's also the film poster of 'Dope' which features alternative black characters that do not fit into their stereotypes. This could appeal to our target audience, especially teenagers and young adults as the teens can relate to the high school atmosphere and the young adults could be more intrigued with the drug storyline. The fashion in this film is also very alternative and has a '90s hip hop' vibe which could be the sort of style we incorporate in our music video to appeal to the target audience. I have also chose to include music magazines that feature R&B music with a more edgy and artistic theme. These may be of interest to our target audience so we may chose to feature some in our music video. There is also a picture of an iPhone as well as many logos of social media which represents the youth of today. Many young people own a social media account and use it to express themselves, which is why this has been featured on my mood board. To reflect this in our music video we could have sections where an iPhone is featured, to give this relateability aspect to it. Lastly I have chosen to include screenshots of some tweets made by the artist SZA. These tweets represent her views on the 'BlackLivesMatter' movement and how she strongly disagrees with the injustice of black people. These views would also reflect the views of our target audience, as a lot of the youth today also believe in this movement no matter what their ethnicity is.