This music video uses the song 'The Worst' Aiko who is an R&B singer. There are various strengths and weaknesses to this video in terms of camera shots, mise en scene and editing. There are various camera shots that help strengthen this music video for example the close ups of the character help build emotion and show off the characters lip syncing. There are however a few shaky shots which makes it obvious that it's hand held which overall can give an unprofessional look. There are some nice establishing and scenic shots that create a chilled vibe. This fits into the genre as although typically R&B music features girls and rich rappers, the more slower songs by the female artists can look more artistic and contemporary. Jhene Aiko herself is classed under more of alternative R&B and neo soul which means there would be more of an artistic theme in her music videos. The mise en scene is effective in terms of costume as the main singer wears a red dress, to show off beauty, a leather jacket to show edginess, and hoop earrings which fit into the more typical conventions of the R&B genre. The locations seem to be in London which is effective as this city look fits into the genre as well. The editing has some weaknesses as a lot of the time the lip syncing is not in sync which creates an unprofessional look. However there are some strengths to the editing as there are slow motion edits and reverse shots which makes it less boring and more appealing to the audience. Although this music video is more of a performance music video of just lip syncing, there is a slight narrative with the texts from her 'bae'. This use of slang would help appeal to the target audience of this genre and the use of props (the phone) also appeals to the audience. The continuity in this music video is could be improved as the shots could be more quick cut to match the beat. This is something that I will make sure we do correctly, as the cutting with the beat makes it more effective. Overall I would say this music video has some strengths such as adhering to the R&B genre, however on the whole is quite weak. I've learnt from this video to make sure our lip syncing is effective and continuity flows more. We would also want to have more interesting shots with more angles.
Music Video 2: The Internet - Under Control
This music video is a performance type video with no narrative. The song is by an Alternative R&B band called The Internet who also fall into the neo soul genre. There are many successful camera shots and angles within such as mid shots showing the singers shadow in front of a projector screen. Shots like this are effective as they create this artistic effect which fits into the alternative genre. This also creates an edgy look which may be something my group want to go for. There are also many long shots to show off the setting and costume. This mise en scene is very effective as the settings chosen are very artistic looking (art galleries, arcades, sunset beaches) which fit into that alternative genre. The costume of the singer is also very effective as she wears quite indie/vintage clothing. With the oversized denim jacket, caps, and nose piercing it gives the overall impression of the edgy style. This successfully adheres to the alternative R&B genre as this would appeal to the target audience who may have a similar style or interested in that style. The editing in this video is also very successful and professional looking. There is a lot of flash cutting that matches the beat of the song which is important. One example is at 0:15s where the camera cuts so quickly back and fourth between two shots as a lift door was closing. This created a distorted but cool effect which matched the beat. This may be something that we would include in our video as the more adventurous the editing is, the more interesting the video becomes. Overall I would say this is a very strong music video and one that I have gained good ideas from for our own music video. 
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