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| We took inspiration from artists such as Willow Smith who also has this urban style. |
The 3 outfits I have picked out for the music video have quite an urban/streetstyle elements to them which is the look we wanted to go for. The logo's adidas sweatshirt would subvert stereotype of female's looking sexualised in R&B music videos. This would help reach to our target audience of alternative R&B listeners. The logo would also attract a younger audience that like branded clothes and would therefore want to dress like the artist. The colours of the clothes are quite neutral which reflect the mood of the song. The trousers also give off this urban vibe which isnt so girly which would appeal to the audience.
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